Whether you’re a blogger or a freelance web developer, trying to increase your own or your client’s lead captures can be a challenging task. While lead capture optimization does take a bit of time and effort, the most common pitfalls can be easily fixed—or avoided—once you recognize them. Below we have outlined five common lead capture mistakes to be aware of, along with expert advice about what to do instead.
As 2019 is (way too quickly) coming to an end, we wanted to fill you in on a few things that you might have missed over the past year. Let's dig in.
One of the more obvious changes has been our makeover. Kevin, one of our co-founders and Chief Design Officer, put together a brand new look and feel for Gravity Forms. There’s even more coming over the next few months.
“Conversion” and “conversation” are just two letters apart, and that’s hardly a coincidence.
Okay, it absolutely is a coincidence, but it’s also a convenient correlation to keep in mind as you follow up with your leads. While generating enough interest to attract leads is often easy, the conversion process requires a lot more nuance. Converting leads from “potential interest” to “definitely purchasing ” requires a subtler and more multi-pronged approach than old-school “hard sales” techniques.
Use a combination of tried-and-true engagement strategies, crystal clear copy language and individually tailored appeals to make that trip down the conversion funnel a smooth and satisfying one.
We've just updated our Dropbox Add-On for Gravity Forms. This new update adds some simple fixes and some welcomed technical enhancements that will make your experience with this Add-On more streamlined.
In this new Gravity Forms Dropbox Add-On v2.5 update, you'll find:
We're excited to announce the new release of Gravity Forms v.2.4.15!osDXP is an exciting new Open Source project that brings an augmented UX layer to the WordPress core for complex builds such as Digital Experience Platforms. The Gravity Forms team has joined some of the WordPress Community's leading companies in working with the Enterprise in creating this first version. For more information on how the osDXP Features and Roadmap are helping create a new user/editor-centric workflow for large enterprise projects, visit the osDXP site.
To learn more visit our osDXP page here
We are introducing a brand new update to our HelpScout Add-On for Gravity Forms. In this update you will find:
Capturing leads is the holy grail of digital marketing. Businesses of all sizes hope that their website converts visitors—in other words, that prospects browsing a website will fill out a form, continue to evaluate information from the company, and eventually become a paying customer. However, this is easier said than done.
You spend a lot of time and energy collecting email addresses, but you can’t ignore your new subscribers once they hit your email list. You have to engage them with valuable content that helps them understand and support your brand. The best way to do that in the beginning of a relationship is with an email welcome series.
We are introducing a brand new update to our HubSpot Add-On for Gravity Forms. In this update you will find:
Have you ever wanted to create a digital quiz on your own website? Maybe you want to use a quiz to train employees, make your content more engaging, or just give your visitors something to share.
With Gravity Forms, you can create an interactive quiz that grades user responses and collects their email address for future nurturing. In this article, we’ll walk you through the steps of creating your own quizzes with Gravity Forms.